Experience
I am a graphic designer, focused on creating effective and functional visual solutions, my job is to help a project look better and work perfectly for users and clients.
I am a product designer passionate about typography and focused on the user experience, with the only objective of facilitating the interaction between people and technology. I firmly believe that something that works does not necessarily have to look bad, on the contrary it must be attractive and functional.
I graduated in graphic design in 2005 starting my career in advertising and digital agencies where I learned about marketing, Inbound marketing, social media content, UX & IU; later on I completed a master's degree in visual communication, which broadened my outlook and improved my theoretical and technical knowledge, giving me the opportunity to also participate as a teacher in postgraduate courses in communication, design and marketing.
Seven years ago I focused my career solely and exclusively to the design and improvements of digital products, participating in financial institutions projects, data analysis institutions and technology consultants, improving the user experience, doing UX, UI, UX writing and User Research.
Nothing within digital production would be possible without a correct application of branding, a branch in which I have also managed to work with several brands creating their identity manuals and detailing typographic rules in an advanced way.
Within digital design, I have participated in national campaigns with brands such as Corona Music, Max Factor, Covergirl, Renault, William Larson, Panam, Antiguo de Herradura, Rexona, Nissan, Visa, Corporativo Avon, Don Julio, Dr. Pepper and Gatorade among others.
The secret of my professional career has always been to love what I do and enjoy each of my projects, year after year I worry about participating in the innovations that the degree offers, keeping my knowledge up to date, and always keeping my interest for the generation of quality graphic materials.